Tony Grieco bridges high fashion and sound design, launching a new collection inspired by his track Desert Drums and his unique street-luxury vision.
CA, UNITED STATES, February 27, 2026 /EINPresswire.com/ — In the landscape of contemporary creation, certain profiles stand out for their ability to weave invisible links between disciplines.
Tony Grieco belongs to this lineage of curious minds who view fashion not as an end, but as a continuous dialogue between sound and matter.
His approach, marked by both poetry and rigor, offers a vision where street-luxury aesthetics are enriched by a profound architectural dimension.
Tony Grieco’s expertise is expressed through a subtle and high-end visual narrative. Whether through meticulous still-life compositions or large-scale artistic directions, he has earned the trust of the industry’s most prestigious players.
His journey is marked by significant collaborations, notably in the pages of Vogue for the styling of Serena Williams during her creative encounter with Virgil Abloh. Through his work, he has collaborated with iconic houses such as Givenchy, Dior, Saint Laurent, Diesel, Daniel Wellington or Azzaro, while his perspective has structured the image of campaigns for global names like Mercedes-Benz, Nike, or the Westfield group.
Inspired by the figure of Virgil Abloh, Tony Grieco explores creation without barriers. Much like his mentor, who united architecture, music, and haute couture, he refuses to be limited to a single field of expression.
He embodies this new generation of “slasher” artists whose influence is naturally international, a philosophy that lies at the very heart of his brand, Tony Grieco Paris.
This presence is reflected in a loyal and diverse audience, with an engaged community of tens of thousands following his creative evolution daily across his social platforms including Instagram, Spotify, or X (formally Twitter).
With a reach that crosses oceans and a particularly strong foothold in North America, his massive musical success of over 1,2 million streams testifies to the resonance of his universe with an audience of insiders.
The next chapter of his artistic journey is being written with the launch of the new collection from Tony Grieco Paris, in symbiosis with his latest track Desert Drums. Far from traditional patterns, this project is the result of a fusion between his sound-design practice and artisanal textile design.
For Tony, the music he composes becomes the very structure of the garment. Each silhouette responds to a frequency, each material to a sonic vibration. This non-binary fashion, embodied by luxury leather goods from Tony Grieco Paris entirely handmade in Paris, invites a unique sensory experience.
By transforming a brand’s vision into a high-level visual reality, Tony Grieco continues to redefine, with softness and precision, the contours of tomorrow’s luxury.
Sandra Song
Freelance Journalist
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